Best Practice: Sustainable gift cards from ZG Raiffeisen markets

Regionality, quality and down-to-earthness are values to which the ZG Raiffeisen markets have been committed since the company was founded in 1911. In cooperation with the ZG Raiffeisen markets and Haus und Garten Deutschland Handelskooperation GmbH, or HGD for short (a joint venture of RWA Raiffeisen Ware Austria AG and ZG Raiffeisen eG), All About Cards had the opportunity to implement an environmentally friendly voucher card concept for around 80 ZG Raiffeisen markets in the summer of 2020, which perfectly fits in with the corporate philosophy.

Customer loyalty made easy: gift cards in high-quality folding card packaging

The requirement of the ZG Raiffeisen markets was to replace the previous paper vouchers with a modern solution. At the same time, an environmentally friendly variant was to be available in the future. In close cooperation with All About Cards, an overall concept was developed consisting of a climate-neutral card made of FSC-certified cellulose cardboard in combination with a folding card carrier and the matching envelope. In the next step, all branches were equipped with the gift cards.

ZG Raiffeisen market gift cards - the perfect present for any occasion

Whether it's for a birthday, Christmas or just to say thank you - in the ZG Raiffeisen markets, customers can choose the right folding card from various designs and have the gift card charged with any value of goods on the premises. The recharge option also allows the cards to be used multiple times.

Has this best practice sparked your interest in sustainable card alternatives or would you like to find out more about our solutions for card packaging & Co.? Feel free to contact us at any time for a consulting conversation - we look forward to your inquiry!

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