Best Practice WEIN & CO gift card project

WEIN & CO has revolutionized the world of wine in Austria since 1993. The B2C concept of the hybrid wine company, which offers a top range of wine specialities in its online shop and 20 local shops, is being continued with a new gift card project.

High-quality WEIN & CO voucher cards in card carrier and folding card versions

The high-quality voucher cards were produced in two packaging options - as card carrier and folding card variants. The voucher card convinces by its simple and classic design as well as its matt lamination. The colour variants of the cards, card carriers and folding cards range from muted turquoise blue to strong orange, noble black and the characteristic wine-red of WEIN & CO.

Loyalty program of the puristic customer card “VinoCard”

In addition to the voucher cards, All About Cards also implemented the project around the loyalty programme of the WEIN & CO customer card called "VinoCard”. More than half a million customers already use this customer card and collect valuable bonus points with every purchase. Upon request, the VinoCard is even an exclusive credit card from Diners Club and corresponds to the “Wining and Dining” concept. For this, All About Cards manufactured simple customer cards in the recognition colour wine-red with Pantone ink and produced the Diners Club forms. The WEIN & CO - project around the customer card, the voucher cards as well as the packaging possibilities is a beautiful example for an elegant, simple design and shows a wonderful possibility of customer loyalty.

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