SALAMANDER

Retaining customers and staying in touch with them over the long term - this is becoming increasingly important, especially in stationary retail. However, the traditional SALAMANDER brand is about more. Their loyalty programme is to be used in their own shops as well as in partner shoe shops and in the SALAMANDER online shop. The result is the SALAMANDER Shoe Card. For customers, it is easy to get by filling out a form in the shop, where the customer card glued to the form can be directly detached and used - without waiting time. Alternatively, users of the online shop can fill out a web form and have their SALAMANDER Shoe Card sent to them immediately by post. The entire handling is taken care of by All About Cards. Read about the advantages that fans of SALAMANDER shoes enjoy with the customer card and the tasks that All About Cards takes care of in the background for the programme.

Fancy card - fancy advantages

At first glance, the design of the SALAMANDER Shoe Card is simple: the background is yellow, the inscriptions dark grey. But when you hold the card up to the light, the spot varnish finish quickly catches your eye. It is the typical SALAMANDER pattern on the skin. What is meant here, of course, is the animal from the well-known SALAMANDER logo. On the back is the signature field for the customer card holder and the personalised customer number. If the corresponding code is scanned in the shop or entered when buying online, customers receive, among other things, a money-back guarantee, 10% instant discount on the first purchase with the card, birthday surprises or free shipping in the online shop. When it came to the manufacturing material for the SALAMANDER Shoe Card, the focus was on sustainability. Recycled PVC was therefore chosen.

Many services from a single source

In the design of the card applications in DIN A5 format, All About Cards was able to contribute to a significant cost optimisation through a redesign. The print run is around 300,000 per year. All About Cards also guarantees the highest quality and reliability for the approximately 5,000 mailings to online customers. For example, in the automatic processing with video matching of card and address to ensure correct allocation at all times. And standards are also set in terms of material consumption for dispatch: the individual customer letter is also the envelope thanks to a clever imprint and corresponding folding. This saves paper and CO2. All About Cards processes new card orders through mailings at regular intervals every 14 days.

We thank SALAMANDER for the great cooperation and the good feedback: "The cooperation with All About Cards was extremely efficient with the help of their own collaboration tool! This made it possible to keep track of the status of individual projects at all times - paired with the personal touch in the collaboration, this resulted in a valuable service for SALAMANDER." - Marcel Schmidt, Senior Manager CRM