Zalando giftcards from cardboard
In a world where the use of plastic-free materials is increasingly coming to the fore, All About Cards has realised a great project together with Zalando. The challenge: Zalando was looking for more environmentally friendly packaging for its voucher cards sold throughout Europe. As part of a comprehensive rebranding, these were to be improved not only visually but also ecologically.
The process was characterised by intensive consultation and careful planning. Together with Zalando, All About Cards delved deep into the world of environmentally friendly materials to find a solution that optimally combines sustainability, costs and aesthetics. After several sample productions and tests, the solution was found: a card carrier made of brown, FSC-certified cardboard with an appealing look.
Original design and more safety
Inspired by a mailing envelope, a design was developed that seamlessly integrates the voucher card, with the iconic Zalando "shoe tip" as an eye-catcher on the front. This variant not only offers visual appeal, but also increases security thanks to the rigid packaging of the voucher card. To further minimise attempts at fraud, an additional security label has been applied over the PIN.
One gift card - three creative packaging ideas
The variety of points of sale required a flexible approach. All About Cards therefore developed three different concepts: a carrier with an integrated gift card, a carrier for inserting a receipt and a folding card. A total of more than 50 design variants were created based on the different sales countries, languages and value levels. With this project, together with Zalando, we are demonstrating how design, environmental friendliness and security can go hand in hand.
With our many years of experience, we at All About Cards support the development of customised solutions with innovative strength, environmental awareness and customer orientation.
Choose All About Cards to take your card project to the next level.
All About Cards - Expertise around the card!